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    “傳統的節禮 老底子的味道”——杭州非遺武林年貨節
    發布日期:2018-12-29 點擊量:
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         春節即將臨近,每逢佳節,人們越發呼喚傳統節俗的回歸,也更回味傳統的味道。12月29日,由杭州市文化廣電新聞出版局主辦,杭州市非物質文化遺產保護中心、下城區文化廣電新聞出版局、下城區武林街道辦事處承辦,各區、縣(市)非物質文化遺產保護中心協辦的主題為“傳統的節禮,老底子的味道”杭州非遺武林年貨節在西湖邊的龍游路上舉辦。 


        雖然寒意陣陣,但活動現場熱鬧非凡。本次活動在全市遴選了49家包括樓外樓、知味觀、萬隆腌臘食品、三家村藕粉、吳越人家、都錦生、張小泉剪刀等非遺項目保護責任單位,推出眾多獨具杭州特色、杭州風情、杭州味道的非遺老底子年貨進行展示。嘗一嘗塘棲的法根食品,來一塊地道的滿隴桂雨桂花糖,飄過來是熟悉的醬鴨香味,再體驗一下“投壺”、“踢毽子”、“杭州燈謎”等老底子的傳統體育游藝項目,除了歡樂的笑聲,耳邊響起的是賣梨膏糖的小熱昏,現場還有寫春聯、剪窗花,充滿了老底子的年味。 


        此次年貨節,總計銷售額為23萬余元,其中線下銷售8萬余元,線上銷售15.2萬元左右。線下銷售中,以萬隆腌臘食品制作技藝、山核桃制作技藝、三家村藕粉制作技藝和上泗土燒制作技藝最受歡迎;線上銷售中,以樓外樓黑豬禮盒、西湖味道禮盒、萬隆禮盒和堅果年味大禮包最受歡迎,每個項目的銷售額在三萬元至六萬元不等。這其中,通過誠信文化消費體驗柜售出的商品交易額在四千余元。配套活動也吸引了大量市民參與,體育游藝項目體驗人次500余次,派發了300多份獎品,同時贈送春聯和福字800余幅。 


        非物質文化遺產是活態的、動態的,她所體現是老底子的技與藝,是老底子的生活習俗與風情,包含著深厚的文化和歷史底韻。為更好的滿足市民對美好生活的文化需求,拓展非遺展示傳播的途徑,在傳統采購年貨的時節,通過的活動舉辦讓非遺融入時代、融入生活,更好的體現見人見物見生活的保護理念,進一步推動非遺傳承保護和發展。


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